How 55 Kilbourne Avenue became the highest-priced single-family sale in New Britain history, under contract in two days with multiple offers.
55 Kilbourne Avenue is a custom brick and stone residence on more than half an acre, with a covered front porch, mature landscaping and a three-car attached garage. Nothing like it had come to market in New Britain.
That was the challenge. The city had never recorded a single-family sale above $785,000, so no comparable sale could justify a price at this level. The market would have to set it.
A home with no comparable sales can't be priced off a spreadsheet. Our plan was to bring every qualified buyer to the table at once and let competition establish its value.
We listed at $699,000, a price that drew in every qualified buyer in the area instead of testing the market from the top.
Professional photography captured the home's craftsmanship, grounds and curb appeal from the first day it went live.
Full Smart MLS exposure, syndication to the major home-search sites and targeted digital marketing to buyers across the region.
Showing activity was strong from day one. Multiple offers arrived within 48 hours, and we negotiated them to the strongest price and terms.
Under contract in two days, the home closed at $820,000: more than $120,000 over list price and $35,000 above New Britain's previous single-family record.
“Full-service marketing. Record results. A 1% listing fee.”The DeCaro Brothers approach
Our sellers received full-service representation for a 1% listing fee. On an $820,000 sale, that difference stayed with them at closing.
Request a complimentary home value report, including exactly what you would keep at a 1% listing fee.