Professional marketing, strategic pricing, experienced negotiation, and direct representation from consultation through closing—designed for homeowners who expect full service and want to preserve more of their equity.
Buyer-agent compensation, if offered, is separate and negotiable.
On a $500,000 sale, the difference between a industry-average 2.5% listing-side fee and our 1% listing fee plus $400 transaction fee is approximately $7,100.
Adjust the estimated sale price below. The illustration compares a industry-average 2.5% listing-side fee with our disclosed 1% listing fee plus $400 transaction fee.
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| Sale Price | Industry Average 2.5% | 1% Listing Fee + $400 | Equity Preserved |
|---|---|---|---|
| $300,000 | $7,500 | $3,400 | $4,100 |
| $500,000 | $12,500 | $5,400 | $7,100 |
| $750,000 | $18,750 | $7,900 | $10,850 |
| $1,000,000 | $25,000 | $10,400 | $14,600 |
Illustrations only. Buyer broker compensation, seller concessions, closing costs, and other transaction-specific expenses are separate where applicable.
Selling a home involves far more than entering an address into the MLS. Pricing, presentation, buyer communication, negotiation, inspection strategy, and transaction management can all affect the final outcome.
Comparable-sales analysis, current competition, market absorption, and positioning designed to attract buyers without unnecessarily leaving money on the table.
Professional photography, accurate property details, elevated marketing copy, and a disciplined launch strategy designed to create a strong first impression.
MLS placement, syndication to participating consumer websites, direct digital marketing, buyer outreach, and strategic market visibility.
Representation through offers, inspections, appraisal issues, contingencies, deadlines, and material decisions through closing.
The distinction is not simply access to the MLS. It is the level of strategy, presentation, negotiation, communication, and transaction oversight delivered throughout the sale.
Online exposure matters, but exposure alone does not determine the result. Asking price, property presentation, contract terms, inspection strategy, and appraisal response can materially affect what a seller ultimately keeps.
Every engagement begins with the property, the market, and the seller’s priorities—not a one-size-fits-all script.
We review the property, timing, priorities, condition, and preferred selling strategy.
We analyze the market, recommend positioning, and prepare the property for launch.
We launch the listing, coordinate activity, communicate feedback, and negotiate offers.
We manage inspections, appraisal, deadlines, communication, and closing coordination.
Yes. The program includes pricing guidance, professional listing preparation, MLS exposure, marketing, showing coordination, offer negotiation, inspection and appraisal support, and transaction coordination through closing.
The 1% fee covers the listing brokerage’s services under the listing agreement. A separate $400 transaction fee applies and is disclosed before you sign.
No. Any buyer broker compensation or buyer concessions are separate from the listing fee, negotiable, and determined by the seller based on the property’s strategy and transaction circumstances.
The property is entered into the applicable MLS and may be syndicated to participating consumer websites according to MLS feeds and each website’s display policies.
Entry-only programs commonly provide MLS access while leaving pricing, photography, showing management, negotiation, and transaction work to the seller or charging separately for support. Our 1% program is designed as full-service representation.
Availability depends on the property location, applicable brokerage affiliation, licensing, and listing eligibility. DeCaro Brothers serves Connecticut and Massachusetts (where Zack and Nick are licensed brokers/agents), and select markets in Rhode Island, Westchester & Rockland counties in New York, and Pinellas, Hillsborough & Pasco counties in Florida.
Receive a professional home-value analysis, a recommended listing strategy, and a clear explanation of the 1% program before making any commitment.